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Invalid activity is a serious issue. It can lead to your account being disabled permanently. As such, being familiar with what constitutes invalid activity and how to avoid it is of fundamental importance for any AdSense publisher.
Invalid click activity:
Invalid activity includes, but is not limited to:
Clicks or impressions generated by publishers clicking their own live ads.
Repeated ad clicks or impressions generated by one or more users
Publishers encouraging clicks on their ads (examples may include: any language encouraging users to click on ads, ad implementations that may cause a high volume of accidental clicks, etc.)
Automated clicking tools or traffic sources, robots, or other deceptive software.
Clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by our program policies. If we observe high levels of invalid activity on your account, we may suspend or disable the account to protect our advertisers and users. Due to invalid clicks, you may also see a difference between your estimated and finalized earnings.
How does Google prevent invalid activity?
How can a publisher prevent invalid activity (Tips for Preventing invalid Activity)?
Frequently Asked Questions About invalid activity?
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